Vol. 12, No. 2,856W - The American Reporter - March 18, 2006


Market Mover
THE SEARS MUTUAL ADMIRATION SOCIETY

by Mark Scheinbaum
American Reporter Correspondent
Boca Raton, Fla.

BOCA RATON, Fla., Oct. 2, 2003 -- Sears, Roebuck & Co. was the Wal-Mart of its day, but still deserves an economic vote of confidence from American consumers. It's not just what they do, but how they do it. It's about putting its money where its corporate mouth is, and fully supporting U.S. Servicemen and women.

Few companies of the size and stature of Sears, keep paying full salary and family benefits to men and women called to active duty in the National Guard and Reserves. Other companies do the same, but very few make the full commitment of the century-old solid rock of retail of the American heartland.

Sears has streamlined stores, found a tool, clothing, auto, tire, and jewelry niche in a discount-dominated retail world of Target, J.C. Penny, Costco, Wal-Mart and others. They are surviving and growing an online business which, well, duplicates the old Sears mail-order catalog which was the innovative "Internet" of its day. A Franklin Stove delivered from Framingham to Fresno or Fargo; chicken wire made in Texas delivered to your farm in California, or perhaps a hat designed in New York arriving in perfect shape in New Orleans.

One of the best Websites on this planet is David Emery's www.urbanlegends.com">http://www.urbanlegends.com">www.urbanlegends.com which debunks and deflates many Internet hoaxes and rumors. With full thanks to his story at this site, here is his tale of Sears. Enjoy!

And thank a Sears employee or manager during your next visit.

Description: Email rumor Status: TRUE Circulating since: March 2003 Analysis: See below Email example contributed by Mego, 17 March 2003: Fwd: Good News !!!!!! SHOP AT SEARS IT IS ALL ABOUT HOW YOU TREAT THE PROTECTORS OF OUR LAND.

I assume you have all seen the reports about how Sears is treating its reservist employees who are called up? By law, they are required to hold their jobs open and available, but nothing more. Usually, people take a big pay cut and lose benefits as a result of being called up... Sears is voluntarily paying the difference in salaries and maintaining all benefits, including medical insurance and bonus programs, for all called up reservist employees for up to two years. I submit that Sears is an exemplary corporate citizen and should be recognized for its contribution. I suggest we all shop at Sears, and be sure to find a manager to tell them why we are there so the company gets the positive reinforcement it well deserves. Pass it on.

Comments: This is true. Sears, Roebuck & Co., which employs approximately 500 military reservists nationwide, goes above and beyond what is required by law to support employees called to active duty. Federal law stipulates only that companies hold reservists' jobs open until their tour of duty is complete.

On top of that, Sears has committed itself to making up the difference between employees' civilian salaries and military pay, as well as continuing job benefits like health and life insurance. "It's the right thing to do," one Sears manager told reporters. Although this email doesn't say so, scores of other U.S. companies are doing the same.

Mark Scheinbaum, known as "Mr Biz" his heard daily on Doug Stephan "Good Day" or on www.dougstephan.com, is our regular contributor, and reachable through his investment position at www.kaplansecurities.com

Copyright 2006 Joe Shea The American Reporter. All Rights Reserved.

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