by Joyce Marcel
American Reporter Correspondent
December 21, 2009
BRADENTON, Fla. -- Is it the business of the media or the public to look into the private lives of celebrities? We say, short of heinous crimes, no! And while we think, based on our own religious heritage, that infidelity is wrong, we think it is God's work, not ours, to judge.
We also reject an entertainment-industry approach to the media. We reject the idea that the private travails of Britney Spears, the parenting of Levi Johnston, the driving habits of Paris Hilton, or the personal failings and foibles in the private lives of celebrities should be considered "breaking news," or any "news," or even covered.
The "legitimate" press is a term that has to be defined by what it conveys to us - whether garbage and gossip, or the triumphs and failures of great men and women, or issues that shape the fate of nations and the planet - has an enormous job to do.
Sparing precious editorial space with the gutter contents of People, trashy teen magazines, tabloids like the National Enquirer and others is - or should be - beneath those editors, reporters and broadcasters who take their work seriously.
This rejection has to start somewhere. Let it be here.
We, therefore, are striking back at those sponsors who have abandoned the world's greatest athlete, Tiger Woods, after his admission of infidelity. We don't think depriving him of his well-deserved income and driving him away from his professional career for the time being, is either just or right.
Let his family and his wife be the measure of the private man, not Nike - which paid huge fines for hiring 6-year-old children to work on Nike products in sweltering, slave-like factories - and other greedy sponsors that love not the man but the income his image produced for them. We say, let them go to hell, or wherever people like that go, and let us have our untarnished Tiger back!
The list of sponsors against whom we urge a boycott starting today include Accenture, Gillette, Nike, Gatorade, EA Sports, AT&T, Golf Digest, Upper Deck, TLC Laser Eye Centers, and the PGA Tour.
Update, Dec. 13, 2009: The watch company, Tag Heuer, announced today that it will remain a Tiger Woods sponsor. Subsequently, it removes his image from all its ads, however.
Readers are invited to add other celebrities and sponsors to this list by writing email@example.com. This editorial may be reprinted and republished in any medium throughout the world without limitation.